It took 5 organizers, 50 consistent volunteer leaders, and 815 volunteers to discover deep canvassing. It took us almost a year—doorknocking almost every two weeks—to have 5,535 face-to-face conversations before our first breakthrough. Why did we begin, and why did so many people get involved? Because in 2008, the LGBT community had a wrenching defeat in California. Voters approved Proposition 8, which banned marriage for LGBT couples. Prior to election day, many LGBT people and our close allies assumed we’d win, reassured by public polls that consistently showed us ahead. But our campaign failed to prepare for a sustained disinformation attack campaign—one that amplified fear and built on pre-existing prejudice.
How our team discovered deep canvassing
How our team discovered deep canvassing
How our team discovered deep canvassing
It took 5 organizers, 50 consistent volunteer leaders, and 815 volunteers to discover deep canvassing. It took us almost a year—doorknocking almost every two weeks—to have 5,535 face-to-face conversations before our first breakthrough. Why did we begin, and why did so many people get involved? Because in 2008, the LGBT community had a wrenching defeat in California. Voters approved Proposition 8, which banned marriage for LGBT couples. Prior to election day, many LGBT people and our close allies assumed we’d win, reassured by public polls that consistently showed us ahead. But our campaign failed to prepare for a sustained disinformation attack campaign—one that amplified fear and built on pre-existing prejudice.